We Don't Do MarketingWe Build Growth Engines

Amy Monier is a seasoned mobile marketer with a proven track record. As Director of Product Marketing at Zynga, she played a key role in promoting hits like Words with Friends and Game of Thrones Casino. Today, Amy empowers startup and bootstrapped founders to launch and scale their mobile subscription apps and games and leads the Appspand team.

Nishita Surakanti is a lifecycle marketing expert with deep expertise in consumer engagement, specializing in mobile gaming. At Zynga, she drove player retention and re-engagement for top titles like Words With Friends and Harry Potter: Puzzles & Spells. Nishita now leads lifecycle marketing at Appspand.

Shoham is an ASO professional with a decade of expertise in driving organic growth for mobile apps. Most recently, she served as Director of ASO at Zynga. From deep-dive keyword research to impactful A/B testing and creative optimization, Shoham knows how to make apps stand out in crowded stores. Passionate about helping apps reach their full potential, Shoham stays ahead of ai algorithm updates and industry trends to keep her clients on top. Whether launching a new app or scaling an existing one, she combines analytical thinking with creative problem-solving to deliver measurable results.

Grace Lee is a product marketing leader with nearly a decade of experience driving growth for mobile gaming and subscription apps. She specializes in go-to-market strategy, performance marketing, and analytics, managing products from pre-launch to maturity. As a product-led growth expert, she scales mobile free-to-play and subscription businesses by optimizing onboarding, conversion, and monetization journeys through data-driven experimentation and cross-functional leadership.

Jaimie Givens King is a seasoned Lifecycle Marketing Manager with over 8 years in mobile gaming. She has driven engagement and revenue at industry leaders like Zynga and Take-Two, optimizing email and push campaigns for top titles such as Zynga Slots and Words With Friends.

Kathy Vong is a designer and illustrator with a strong background in branding, digital marketing, and visual storytelling. She uses tools such as Adobe Creative Cloud and Figma to build thoughtful, user-centered design solutions. Kathy has experience creating and building upon cohesive brand identities and producing a wide range of digital and print assets, from social media content and email campaigns to web design and motion graphics.

Catherine is a social media and digital ads manager who specializes in building engaged online communities. She has led social media and advertising campaigns for brands with a combined following of over 2.5 million. Experienced in creating viral content and Gen Z-focused strategies, her work has been featured in Vogue and helps brands connect authentically with their audiences. Catherine thrives at the intersection of creativity and analytics, turning campaigns into meaningful engagement.