We Don't Do MarketingWe Build Growth Engines
AI-powered, human-led systems that acquire users, convert them, and scale revenue
Growth Engine
Appspand Team
Acquisition
+32%
Lower blended CAC
Lifecycle
CRM+AI
Retention automation
Monetization
Paywall Lift
Deploy, Test, Optimize
ASO
Rank + Convert
Organic lift engine
CareerTakesCareerTakesOur Expertise
We design and operate full-funnel growth systems that turn installs into revenue; connecting acquisition, onboarding, retention, and monetization into one continuous engine.
Paid Growth
Performance-driven user acquisition across Meta, Google, TikTok, and Apple Search Ads—focused on efficient CAC, scalable channels, and high-intent user growth
App Store Optimization
Optimizing your App Store and Google Play presence to increase visibility, improve conversion, and drive sustainable organic growth.
Retention & CRM
Lifecycle strategies designed to increase engagement, improve retention, and maximize LTV through personalized messaging and data-driven journeys.
Conversion Engine
Optimizing onboarding flows and paywalls to match user intent—improving activation, trial starts, and paid conversion from day one.
Creator-Led Distribution
Seeding UGC content across targeted creator networks to accelerate algorithmic testing, identify top performers, and turn them into scalable organic acquisition channels.
0–1 App Launch Strategy
Helping mobile apps go from concept to market with full-funnel launch strategies across positioning, acquisition, onboarding, paywalls, and retention.
Built by Operators
Not Just Marketers
Our team has spent the last 15 years scaling consumer apps and mobile games from the inside, including companies like Zynga.
We bring proven systems and real-world pattern recognition to every growth engine we build.
Amy Monier
Founder
Appspand All-Stars
Amy Monier
Scouting Report
Nishita Surakanti
Lifecycle Marketing
Appspand All-Stars
Nishita Surakanti
Scouting Report
Jaimie Givens King
Lifecycle Marketing
Appspand All-Stars
Jaimie Givens King
Scouting Report
Ally Viccaro
Social & Influencer Marketing
Appspand All-Stars
Ally Viccaro
Scouting Report
German Zorro
Graphic Design & Video Editing
Appspand All-Stars
German Zorro
Scouting Report
What Our Clients Say
From installs to revenue—hear how we’ve helped apps scale.
"It was an absolute pleasure working with Amy and Appspand. The lifecycle marketing audit they delivered was extremely thorough and gives us a roadmap to follow going forward. The Appspand team is very knowledgeable and very responsive and I would highly recommend them to anyone looking to implement or optimize their lifecycle marketing."
Mark Kauffman
Co-Founder & CEO, LingQ
"In just six months, Amy dramatically reduced our Cost Per Acquisition (CPA) by 85%, leveraging a blended approach across organic and paid channels. As a full-stack and tech savvy mobile marketing expert, she revamped our app store presence, increasing conversion rates (CVR) from view to install. Her expertise in UA creative optimization helped us identify and scale the top-performing ad creatives across Meta, Google, and TikTok, driving more efficient user acquisition."
George Chen
President, EdKey/QuickTakes
"Appspand’s expertise was instrumental in transforming our mobile app onboarding experience and streamlining our lifecycle marketing efforts. Their strategic guidance and execution led to significantly improved user flows and an increase in engagement rates among new users. We highly recommend Appspand for their mobile app onboarding, growth marketing and lifecycle marketing expertise."
Casey Caston
CEO, Marriage365
"We had the pleasure of working with Appspand on our CRM/Lifecycle development within our mobile app, and we couldn’t be happier with the results. Their team not only built out an efficient and intuitive flow but also delivered exceptional creative assets for our OneSignal implementation. Their expertise and attention to detail have significantly enhanced our user engagement and communication strategies."
Kerry Gallivan
Founder, Chimani
"Collaborating with Amy at Appspand has been an absolute pleasure. Her incredible GTM knowledge and mobile app expertise have been instrumental in ensuring our team and product are perfectly aligned for soft launch. She is not only an amazing resource, but also a fantastic team player, making every working experience enjoyable and productive."
Jessica Winn
Co-Founder, Little Black Book Network
Let’s Build Your Growth Engine
Tell us where you are and where you want to go. We’ll map the fastest path to scalable growth.