Our STRENGTHS
With over 30 years of combined experience in marketing consumer apps and mobile games, the Appspand team brings unparalleled expertise to the table. Our talented professionals have excelled at top mobile-first companies like Zynga; as well as numerous small to mid-sized mobile app startups. This diverse experience gives us a unique advantage in understanding how to launch and scale apps of all sizes efficiently with best practices in mind.
We’re dedicated to boosting your top-line revenue through our expert marketing strategies. We’re passionate about assessing each marketing channel’s value and its impact on growth, revenue, and/or retention. By identifying which channels deliver the greatest lifts, need optimization, or can be eliminated, we streamline our approach to drive maximum results.
We understand the challenges small startups and small businesses face when launching MVPs on tight budgets. That’s why we offer recurring marketing services starting as low as $1,200 per month or on a per-project basis. Our flexible terms and low minimums ensure that even the smallest pre-seed or bootstrapped apps can access affordable and best-in-class marketing services.
Our TEAM
Amy Monier
Founder
Amy Monier is a seasoned mobile marketer with a proven track record. As Director of Product Marketing at Zynga, she played a key role in promoting hits like Words with Friends and Game of Thrones Casino. She also launched video chat and livestreaming apps, Cake and Coco, and helped companies such as RockYou, IGG, and TextMe monetize their user bases through reward-based advertising. Today, Amy empowers startup and bootstrapped founders to launch and scale their mobile subscription apps and games and leads the Appspand team.
Nishita Surakanti
Lifecycle Marketing
Nishita Surakanti is a lifecycle marketing expert with deep expertise in consumer engagement, specializing in mobile gaming. At Zynga, she drove player retention and re-engagement for top titles like Words With Friends and Harry Potter: Puzzles & Spells, implementing strategies to maximize player LTV. She has successfully optimized the user lifecycle—improving activation, retention, and re-engagement—at Mistplay, CourseHero, and beyond. Proficient in analytics and CRM platforms like CleverTap, OneSignal, and Braze, Nishita now leads lifecycle marketing at Appspand, where she continues to develop data-driven strategies that drive user growth and long-term engagement.
Jaimie Givens King
Lifecycle Marketing
Jaimie Givens King is a seasoned Lifecycle Marketing Manager with over 8 years in mobile gaming. She has driven engagement and revenue at industry leaders like Zynga and Take-Two, optimizing email and push campaigns for top titles such as Zynga Slots, Harry Potter: Puzzles & Spells, and Words With Friends. Now at Appspand, she executes comprehensive lifecycle marketing strategies for subscription apps, leveraging tools like CleverTap to automate processes and boost client engagement and retention.
Ally Viccaro
Social and Influencer Marketing
Ally Viccaro is a seasoned digital marketer specializing in social media and influencer strategies. With a proven track record in driving brand awareness, revenue growth, and client engagement, she now leads innovative social media initiatives at Appspand. Ally excels at crafting high-performing UGC content and forging strategic influencer partnerships to boost brand visibility. Leveraging her background in psychology and marketing, she combines creative content creation with data-driven insights to deliver performance-driven campaigns. Off the clock, this Florida beach bum loves soaking up the sun and hitting the dance studio.
German Zorro
Graphic Design and Video Editing
German Zorro is a digital content creator with 10+ years of experience in graphic design, video editing, and motion graphics. He specializes in high-impact creative for mobile apps, from app storefronts to lifecycle marketing and social media. Skilled in HubSpot, Adobe Creative Cloud, and Figma, he combines storytelling with data-driven insights to drive engagement and retention. Bilingual in Spanish and English, German embraces the digital nomad lifestyle, working across Europe and South America.
