Growth strategies for mobile apps

Let’s Talk GROWTH

We know that growth isn’t one-size-fits-all—it’s about precision, strategy, and scalability. That’s why we develop custom, data-driven growth marketing plans, blending organic and paid acquisition to drive high-quality installs, maximize ROAS, and lower CAC.

Before launching any campaign, we dive deep into competitive analysis, budget allocation, and performance forecasting, ensuring every growth channel is optimized for efficiency and scale. Whether it’s ASO, paid UA, virality loops, or referral programs, we find the highest-impact levers to fuel sustainable app growth.

SERVICES

ASO

App Store Optimization

Enhance your app’s visibility and ranking in app store search results. We optimize your app’s storefront including meta data and creative assets to increase visibility and impressions and improve conversion rates.

Storefront Audits

Our ASO audit dives deep into your app store presence—analyzing keywords, metadata, creatives, and competitor benchmarks—to uncover missed opportunities and boost organic growth. Get actionable insights to improve rankings, increase conversion rates, and drive high-quality installs.

Fully-Managed Services

ASO isn’t a one-time fix—it’s an ongoing strategy. Our fully managed ASO services keep your app optimized at every stage, from keyword and metadata updates to A/B testing creatives and tracking competitor trends. We continuously refine your store presence to improve rankings, boost conversion rates, and drive sustained organic growth.

User Acquisition

Grow your user base with targeted advertising campaigns across various performance marketing channels; including Meta, Google, TikTok and Apple Search Ads (ASA). We use data-driven strategies to identify and attract high-quality users who are likely to engage with your app.

Creative Pulse Tests

Take the guesswork out of user acquisition with our Creative Pulse Test. We rapidly test a mix of display, UGC, and AI-generated ads to identify the creatives with the highest IPMs and the best potential for scaling. By analyzing performance early, we help ensure your ad spend goes towards high-impact, high-converting assets. Let us find your next winning ad!

Fully-Managed Services

We specialize in managing mobile marketing for apps with modest budgets. We know how to make every dollar count, optimizing campaigns to maximize ROAS and shorten payback periods for apps with limited cash flow. Our process starts with a deep audit of your competitors, internal tech stack, and any active campaigns. From there, we focus on the KPIs that matter most—whether it’s the lowest cost per install, sign-up, free trial, or cohorted ROAS. Sustainable growth starts here.

SOCIAL

Social Media Marketing

A strong social media presence is key to building organic brand awareness and driving app downloads. Platforms like Instagram, TikTok, and YouTube give your app visibility, create trust, and turn engaged followers into loyal users. By consistently sharing compelling content, you not only increase discoverability but also foster a community that amplifies your brand through word-of-mouth. Our team specializes in creating and managing high-impact social strategies that turn engagement into measurable growth.

UGC Content Creation

User-generated content (UGC) is a powerful tool for driving mobile app growth, fueling high-performing UA ads, organic social content, and influencer partnerships. Our team specializes in curating impactful, affordable UGC that maximizes reach, engagement, and ROI across ALL channels while connecting you directly with influencers who authentically promote your app and drive organic growth.

TESTIMONIALS

George Chen

President, QuickTakes

In just six months, Amy dramatically reduced our Cost Per Acquisition (CPA) by 85%, leveraging a blended approach across organic and paid channels. As a full-stack and tech savvy mobile marketing expert, she revamped our app store presence, increasing conversion rates (CVR) from view to install. Her expertise in UA creative optimization helped us identify and scale the top-performing ad creatives across Meta, Google, and TikTok, driving more efficient user acquisition. Additionally, Amy conducted a comprehensive lifecycle marketing audit, helped refine our pricing strategies and sales events, which led to higher revenue and a lower customer acquisition cost.

Casey Caston

Founder & CEO, Marriage365

Appspand’s expertise was instrumental in transforming our mobile app onboarding experience and streamlining our lifecycle marketing efforts. Their strategic guidance and execution led to significantly improved user flows and an increase in engagement rates among new users. We highly recommend Appspand for their mobile app onboarding, growth marketing and lifecycle marketing expertise.

Jessica Winn

Co-Founder, Little Black Book Network

Collaborating with Amy at Appspand has been an absolute pleasure. Her incredible GTM knowledge and mobile app expertise have been instrumental in ensuring our team and product are perfectly aligned for soft launch. She is not only an amazing resource, but also a fantastic team player, making every working experience enjoyable and productive.