Monetizing your app is a delicate balance between revenue growth and user retention. Whether you’re scaling a subscription-based app, driving in-app purchases in a mobile game, or leveraging ad monetization, we can craft marketing strategies that optimize earnings without sacrificing engagement. With expertise across diverse app and game genres, we design data-driven marketing approaches that maximize LTV across all user segments.
For subscription apps, a well-optimized onboarding and paywall experience is the foundation of long-term revenue growth. A poor first impression can lead to high churn, while a seamless, strategic flow boosts conversions, retention, and LTV. We conduct in-depth UI/UX audits to refine your onboarding journey, using competitor research, data-driven insights, and paywall analysis to identify friction points and pricing opportunities. We assess every touchpoint—from first interaction to trial conversion—ensuring users clearly understand your app’s value and are primed for long-term engagement. Let us help you turn more installs into loyal subscribers.
Running an in-app or web sale is a powerful way to boost revenue, increase engagement, and re-activate dormant users—but without the right marketing strategy, it can go unnoticed. We create targeted, multi-channel campaigns that maximize visibility, drive urgency, and ensure the right users see the right offers at the right time. If you’re launching a sale and want to maximize its impact, let us help you turn it into a high-converting success.
Appspand’s expertise was instrumental in transforming our mobile app onboarding experience and streamlining our lifecycle marketing efforts. Their strategic guidance and execution led to significantly improved user flows and an increase in engagement rates among new users. We highly recommend Appspand for their mobile app onboarding, growth marketing and lifecycle marketing expertise.
In just six months, Amy dramatically reduced our Cost Per Acquisition (CPA) by 85%, leveraging a blended approach across organic and paid channels. As a full-stack and tech savvy mobile marketing expert, she revamped our app store presence, increasing conversion rates (CVR) from view to install. Her expertise in UA creative optimization helped us identify and scale the top-performing ad creatives across Meta, Google, and TikTok, driving more efficient user acquisition. Additionally, Amy conducted a comprehensive lifecycle marketing audit, helped refine our pricing strategies and sales events, which led to higher revenue and a lower customer acquisition cost.
