Retention strategies for mobile apps

Let’s Talk RETENTION

In today’s competitive mobile landscape, engagement is everything—and keeping users coming back is the key to sustainable growth. At Appspand, we specialize in full-funnel retention marketing, helping apps boost retention, maximize user lifetime value (LTV), and reduce churn across all cohorts.

Whether you’re nurturing first-time users, re-engaging dormant customers, or increasing stickiness for your power users, we craft data-driven, personalized retention strategies that deliver measurable results.

SERVICES

LCM

Lifecycle Marketing

Audit

Whether launching an LCM MVP or optimizing existing campaigns, our team creates tailored audits and strategies for apps at any stage. We evaluate your CRM/CEP setup, data infrastructure, campaign strategy, and creative execution to identify high-impact optimization opportunities, focusing on key touchpoints to enhance engagement, automate processes, and maximize retention and LTV.

Migration

Migrating your lifecycle martech stack? We know how complex and resource-intensive it can be. Our team has extensive experience and specializes in seamless CRM/CEP migrations, ensuring a smooth transition with minimal disruption. Let us handle the heavy lifting so your team can stay focused on daily operations.

Fully-Managed Services

Need full-service lifecycle marketing without the cost of building an in-house team? Our experts handle everything—from data-driven insights and high-performing creative to technical execution—ensuring your LCM strategy drives retention and engagement. We optimize every touchpoint to maximize results, all at an affordable monthly rate.

GTM

Product Marketing

App Launch

Launching an app is demanding, and small teams often lack the time or expertise to navigate marketing effectively. With limited resources, it’s crucial to focus on the right channels—not every tactic is essential from day one. We specialize in identifying and prioritizing the most impactful GTM marketing strategies for a successful launch, ensuring your team can stay focused on building a great product. If you’re preparing to launch and need a clear roadmap for marketing success, let’s talk.

Feature/Event Launch

New features and in-app events are key to boosting retention and deepening user engagement. Whether designed to re-engage dormant users or enhance the experience for power users, these updates need strategic marketing to drive awareness and adoption. We specialize in crafting tailored marketing plans that highlight the value of each feature while adapting messaging for different user segments. If you’ve been launching features without marketing support, now is the time to leverage omni-channel strategies and maximize their impact.

TESTIMONIALS

Kerry Gallivan

Founder, Chimani

We had the pleasure of working with Appspand on our CRM/Lifecycle development within our mobile app, and we couldn’t be happier with the results. Their team not only built out an efficient and intuitive flow but also delivered exceptional creative assets for our OneSignal implementation. Their expertise and attention to detail have significantly enhanced our user engagement and communication strategies. We highly recommend Appspand for their professionalism, creativity, and technical prowess.

Mark Kauffman

Co-Founder and CEO, LingQ

It was an absolute pleasure working with Amy and Appspand. The lifecycle marketing audit they delivered was extremely thorough and gives us a roadmap to follow going forward. The Appspand team is very knowledgeable and very responsive and I would highly recommend them to anyone looking to implement or optimize their lifecycle marketing

George Chen

President, QuickTakes

In just six months, Amy dramatically reduced our Cost Per Acquisition (CPA) by 85%, leveraging a blended approach across organic and paid channels. As a full-stack and tech savvy mobile marketing expert, she revamped our app store presence, increasing conversion rates (CVR) from view to install. Her expertise in UA creative optimization helped us identify and scale the top-performing ad creatives across Meta, Google, and TikTok, driving more efficient user acquisition. Additionally, Amy conducted a comprehensive lifecycle marketing audit, helped refine our pricing strategies and sales events, which led to higher revenue and a lower customer acquisition cost.

Jessica Winn

Co-Founder, Little Black Book Network

Collaborating with Amy at Appspand has been an absolute pleasure. Her incredible GTM knowledge and mobile app expertise have been instrumental in ensuring our team and product are perfectly aligned for soft launch. She is not only an amazing resource, but also a fantastic team player, making every working experience enjoyable and productive.

Casey Caston

Founder & CEO, Marriage365

Appspand’s expertise was instrumental in transforming our mobile app onboarding experience and streamlining our lifecycle marketing efforts. Their strategic guidance and execution led to significantly improved user flows and an increase in engagement rates among new users. We highly recommend Appspand for their mobile app onboarding, growth marketing and lifecycle marketing expertise.